Human × Tech brought two worlds together for Swisscom: the dancers of Connect 2 Create and the 3D artists of Next Hype. Nino Accardi led the 3D side as creative director and, together with a dancer from Connect 2 Create, became the face of the campaign.
The goal was a five-minute live show at Energy Air 2023: dancers on stage and Nino's 3D visuals across a 14-screen stage in front of 50,000 people. The documentary follows the dancers meeting Nino and the Next Hype team on the way to the show. A campaign spot, fake DOOH and VFX completed the campaign; both films are on Swisscom's YouTube channel.
