The Merci box for 100 years of Migros. 3D animation and outros across TV, online video, cinema and DOOH.
Built around a real surprise box: a 3D animation of the Merci box, key visuals, and 2D Merci outros for the commercials, bringing the brand's heritage into a contemporary look. The outro closes the campaign's anniversary films “Jahrtausendidee” and “Merci, Adele und Dutti”.
Key visual, Merci – 100 Jahre MigrosMerci outro
The campaign
Clips from the two anniversary films by Wirz. Both end on the Merci outro animated by Next Hype.
Jahrtausendidee · Stone ageJahrtausendidee · Ancient EgyptJahrtausendidee · BaroqueJahrtausendidee · 1920sMerci, Adele und Dutti · ZurichMerci, Adele und Dutti · Federal PalaceMerci, Adele und Dutti · On the lakeMerci, Adele und Dutti · Opening day
