Jorja Smith's first single of 2025, a homage to UK club culture directed by KC Locke. Nino was brought in to create the CG intro sequence that opens the video.
The intro is set inside Niche in Sheffield, the club where bassline was born. Niche was shut down in 2005 and its building demolished in 2016, so it was rebuilt in 3D from references. The sequence moves through several scenes but is built to feel like one unbroken camera move.
Process: blocking and viewports
Blocking of the full sequenceViewportViewportViewport
Process: styleframes
Styleframes made during development. Not used in the final video.
Styleframe, not usedStyleframe, not usedStyleframe, not used
